Facebook Campaign Evaluation

My social media campaign was for my dad's cabinet shop, Sage Creek Cabinetry. I chose to create and manage a page for him because I have not seen any other Facebook pages for cabinet shops around town and I thought it would make him stand out from the rest. I also wanted to show of his beautiful work and give people ideas for their potential cabinets in the future.

Original Plan: "I will invite past clients to Like this page and encourage them to share photos of their cabinets and write a review. Posting photos of the previous work/jobs my dad has done will hopefully attract people who looking for cabinets. I plan on posting before and after remodel pictures to show how cabinets can completely change the style of a home. I would like to show some behind-the-scenes and process photos to show the amount of work and detail that goes into every custom cabinet."

Execution and Evaluation: I started my campaign by making sure the page was all set up and contained accurate and complete contact information for the shop prior to inviting anyone. Then, I went through my friend list and asked both of my parents to go through their friend lists and invite anyone who may seem interested in the page. I got quite a few likes initially in the first week after inviting friends to like it, then more trickled slowly after that. The majority of my posts were pictures of his work with short descriptions.

I talked with some people from work who were interested in the page, but had not used Sage Creek Cabinetry for their cabinets, to get some feedback. They said they really enjoyed seeing the posts of the cabinets and thought that consistency was important in posting; if I went a couple days without posting they would notice.

My goal was not necessarily to get as many likes as possible, but have the right people like it. I did not simply invite all of my friends to like the page because I know many of them are in college and would not be interested in it. I targeted mostly adults or people who would potentially be building a house in the future. My parent's friend lists contain more of the types of people I was targeting so I asked them to promote the page on their personal Facebook accounts. I would say my campaign was successful but there is still plenty of room for improvement and growth of the page.

My dad was glad I started a page for his shop and was willing to run and maintain it. I added him as an editor so he could contribute as he desired; however, he is not very Facebook savvy so his contribution to the page has been minimal. I was somewhat limited in managing this page because I live 300 miles away from the shop and my dad so I did not have as much accessibility to resources (such as photos, videos, interviews, etc.) as I would have liked. I had to rely on my dad (who is known to be little scatter-brained) to send me everything I needed to create posts. The photos I used for about half of the posts were photos I scavenged from his shop website and personal Facebook page--some of the pictures were of the cabinets from my own home because I was desperate. He would often say "I'll send you some pictures after work" and I would receive them weeks later. It was also difficult because I am not extremely knowledgable on cabinetry. I had a difficult time coming up with captions for my posts so some of them were just simply photos without any description.

I do not feel like I have many regrets with the page so far because I am still working on it. The only thing I would have done differently in maintaining this page is to post more consistently. I scheduled most of my posts for a couple weeks out but once my scheduled posts were done, I would sometimes forget to schedule more for about a week or so. There were things I wanted to post on the page (videos, before and afters, reviews, etc.) that I was not able to post. However, even though the semester is over, I still plan on maintaining this page and continuing to achieve the goals I have set. In the future, I plan to post different types of things, cross promote on some local Facebook page, and ask more people to review the business.

Insights: The more frequently and consistently I posted, the more views and likes I received. Time of day was interesting. On Sundays, the highest traffic on Facebook is around 10pm. On Monday-Wednesday, it was more around 12-2pm. Thursday and Friday was around 3pm and 8pm. Saturday was around 10am. Knowing the traffic trends on each day can help me know when the best time is to post so the most people see it. Since my type of posts did not vary much, I did not see much a difference in number of likes based on content.

Facebook Insights

On The Media #3 - The Power of "Rigged"

It has been said by Donald Trump many times throughout this election season that the election is rigged. Trump did not introduce this notion of the system being rigged, though. Elizabeth Warren said in her speech at the Democratic National Convention in 2012,  "people feel like the system is rigged against them. And here's painful part, they're right. The system is rigged." The Power of "Rigged", from On The Media, discusses how the system is rigged in a way, but Trump uses the term 'rigged' to explain why this election is not fair and why the media is in favor of Hillary.

The term 'rigged' has been given different meanings based on who uses it. Bernie Sanders said, “What has upset me, and what I think is – I wouldn’t use the word rigged, because we knew what the words were – but what is really dumb is that you have closed primaries, like in New York state, where three million people who are Democrats or Republicans could not participate, where you have situation where over 400 superdelegates came on board Clinton’s campaign before anybody else was in the race, eight months before the first vote was cast. That’s not rigged. I think it’s just a dumb process which has certainly disadvantaged our campaign.”

The system is rigged--or 'dumb' as Bernie said--in a sense; however, it is very unlikely it could be rigged in the conspiracy theorist way Trump implies it to be. Trump's rigged election conspiracy has many factors, including the media's negative portrayal of him, candidates running against him who are actually working for Hillary, dead voters, "phony" polling, andmore. President Obama and others explain that, "the decentralized nature of our state-by-state system makes the coordinated hijacking of a national election all but impossible. Such a feat would require coordination and conspiracy on a truly massive scale— with so many participants that many would surely be caught in the act" (Mello-Stark, 2016).

Politico. Samuelsohn. Oct 25, 2016. A guide to Donald Trump's 'rigged' election
Vox. Mello-Stark. Nov 1, 2016. The election can't be 'rigged'--but the voting system has plenty of problems

Well Informed 2.0- Hashtagging the Debate

There are not many things more infuriating and stressful for me than watching a debate between Donald Trump and Hillary Clinton. This fact makes me happy to say, I tuned into the LAST presidential debate of this election last Wednesday. I have found it very interesting to follow the hashtag #debatenight on twitter while listening to and watching the debate. This election has been different than any other election, making the debates more watched than any presidential debates in U.S. history. Part of the reason I assume so many people have been interested in watching these debates is because of the progression of social media; the other reason is probably because of the "shit-show" factor.

The progression of social media has really impacted this election season. Social media makes it so easy--and almost impossible  to stay informed By just solely following #debatenight on twitter, one would assume Hillary had the vote of nearly everyone in the U.S. because people really tore Donald apart. I dislike both Trump and Clinton pretty equally so I cannot in my right mind praise or promote either of them, so most of the tweets I contributed to the debate feed were against both of them. I could not get over how biased people were. I understand people obviously have their opinions, but what was bothersome to me was the double standard. Whenever the moderator, Chris Wallace, asked Clinton questions about her scandals (emails, WikiLinks information, etc.), there was a rush of tweets about how Wallace was going so hard on her and how people need to get over it ('it' being the particular thing/scandal she was being called out on); they made it sound like such old, unimportant news. However, when Trump was asked about his scandals (sexual assault, not releasing tax returns, etc.), people on twitter were relentless towards him and wanted all the answers. I think this is a great example of the halo effect and the horn effect, which is when a person makes judgements about a person based on a positive/favorable (halo) or negative/unfavorable (horn) impression or characteristic of the person. 

I am very glad the debates are over because I really get pretty depressed watching the debates. It makes me sad and confused on how the U.S. has elected two candidates with such large piles of skeletons in their closets to be our next president. 

Well Informed 2.0- Tribalism and Terrorism

According to the Merriam-Webster Dictionary, tribalism is "strong in-group loyalty" and "loyalty to a tribe or other social group especially when combined with strong negative feelings for people outside the group." A tribe is basically just an organization or culture with similar beliefs and values. A tribe in itself is not a bad thing; we are all part of many tribes, such as our families, gender, race, sexuality, town/community, church, school, work, etc. However, when tribalism becomes extreme it can be the cause of so many problems in societies. There is not a problem with being proud of and loyal to a tribe until that loyalty overrides reason and morals. 

So many conflicts in history and in our daily lives can be traced back to tribalism, "[t]hink of the inhuman things we do in the name of tribal unity. Wars are essentially, and often quite specifically, tribalism. Genocides are tribalism - wipe out the other group to keep our group safe – taken to madness. Racism that lets us feel that our tribe is better than theirs, parents who end contact with their own children when they dare marry someone of a different faith or color, denial of evolution or climate change or other basic scientific truths when they challenge tribal beliefs. What stunning evidence of the power of tribalism!" (Ropeik).

Terrorist attacks are often because of tribalism (e.g. Hitler, ISIS, etc.). An example of tribalism and terrorism that comes to my mind is the Rwandan genocide in 1994, in which radical Hutus killed nearly one million Tutsis and moderate Hutus. This is the perfect example ethnocentrism and tribalism turning into terrorism. The radicals and leaders of the Hutus believed and taught that they were superior to Tutsis so they decided to exterminate them along with anyone who disagreed with them. 

To avoid tribalism turning into terrorism, people must put their morals before their loyalty to the group. I do not think it is ever good for a person or group to become radical or extreme because it becomes nearly impossible for them to stay in touch with reality and realize that they are not better than those who are different from them. 

Links:

Rwandan Genocide- History.com

Ethnicity and Tribalism in Africa

7 Reasons Tribalism is Africa's Curse

How Tribalism Overrules Reason, and Makes Risky Times More Dangerous

The First Shall Be Last: Tribalism And Christian Faith

Well Informed 2.0- Radicalization and Religion

What comes to mind when I hear the words radicalization and religion is radical Islam. I was talking to my extremely conservative Mormon grandma the other day and she went off on one of her rants about how evil muslims are, explaining that they want everyone to convert to Islam. I couldn't help but laugh and ask, "isn't that what the Mormon church wants too?" She just responded with, "well the Mormon church isn't evil!!" She also brought up how outrageous she thinks it is that President Obama and Hillary Clinton won't say the "Islamic terrorism" or "radical Islam." I had heard people mention the controversy of using these terms (or similar ones), but this conversation with my grams got me curious about what the big deal was. After research, I understand more about the problems and damaging effects it has on our society's view on Muslims.

ISIS is an extreme group of Muslims. Like many religious texts, such as the bible, the Quran can be interpreted in different ways. ISIS bases their actions on the literal reading of the Quran. The Islamic State refers to the attackers as martyrs for the sake of Islam, identifying them as young men who “divorced the worldly life” to die in the path of Allah and for his cause. It would be similar a christian reading Saul’s genocidal destruction of the Amalekites in the first book of Samuel and believing killing people was what God wanted. Just because someone does something in the name of religion does not mean the religion or others in the religion are to blame.

Islam has 1.6 billion adherents, Muslims make up 23% of the world. About .006625% of the Muslim population are "extremist". This is such a minuscule amount, yet so many people are afraid of Muslims, or think anyone wearing a hijab or a turban is a terrorist. The term "Radical Islam" is problematic because it has created many people to have negative feelings towards Muslims in general. The large majority of Muslims disagree with what the extremists are doing and they realize it is harmful to the name of their religion. Referring to the terrorists as 'radical Islam' is legitimizing their beliefs that what they are doing is in the name of religion.

President Obama has refused to say 'Islamic Terrorism' and has received a lot of criticism, mostly from conservatives, about his decision. In an interview with CNN, Obama gave his reasoning for not using that term to discuss terrorist attacks, "[t]here is no doubt, and I've said repeatedly, where we see terrorist organizations like al Qaeda or ISIL -- They have perverted and distorted and tried to claim the mantle of Islam for an excuse for basically barbarism and death. These are people who've killed children, killed Muslims, take sex slaves, there's no religious rationale that would justify in any way any of the things that they do. But what I have been careful about when I describe these issues is to make sure that we do not lump these murderers into the billion Muslims that exist around the world, including in this country, who are peaceful, who are responsible, who, in this country, are fellow troops and police officers and fire fighters and teachers and neighbors and friends."

In this day in age, social media is normalizing everything. A terrorist attack is always sad but, unfortunately, it's not too shocking these days. Social media tends to mention all the bad things that happen but only a few of the good things going on. This makes it hard to make people understand the small percentage of muslim terrorists compared to muslims. Based on social media, it is easy to believe that most muslims are terrorists because they show all the negative stories about muslims. We must remember that social media does not show the full perspective, they just magnify a small portion and make it seem big.

Stereotyping has always really bothered me. It's not fair for someone to be judged based on their skin color, religion, sexuality, gender, etc. yet people do it all the time. People need to look at the statistics and realize that the large majority of muslims are not terrorists, they are just normal people who don't deserve to get treated a differently because a few people, relatively,  in their religion have made bad decisions. 

Links to articles related to this topic:
World’s Muslim Population More Widespread Than You Might Think - Pew Research
It's Not the Religion That Creates Terrorists, It's the Politics- The Guardian
The Problem With Calling It 'Radical Islam'- CNN
Why We're Debating the Term 'Radical Islam' in the Wake of Orlando- Huffington Post
4 Ways Grounds It's Actions in Religion, and Why It Should Matter- Religion News
Mehdi Hasan: How Islamic is Islamic State? - News Statesman
Teaching Islam in the age of ISIS- Religion News
Muslims Are Not Terrorists: A Factual Look at Terrorism and Islam- Huffington Post
Obama: Why I Wont Say 'Islamic Terrorism' - CNN

On the Media #2 "After the Facts"

The first segment in After the Facts is titled "Why Don't People Trust Hillary Clinton?" This was very interesting to me because of its relevancy; so many people, regardless of political beliefs, have a very difficult time trusting Hillary Clinton. Hillary has a relatively shady past so it is understandable why many critics are concerned with Hillary's honesty, ethics, and decision-making. I will be honest, I don't particularly like or trust Hillary Clinton. I tried to keep this as biased and factual as possible but I used my opinions to help understand why other people may feel similarly.

National political correspondent for the Washington Post, Karen Tumulty, talks in this segment about some of the reasons people don't trust Hillary. Tumulty blames Clinton's untrustworthiness on partially on her "inherent tendency towards secrecy" and explains how it is part of her independent and private personality. In a "Meet the Press" interview on July 3, 2016, Hillary said, "the reason I sometimes sound careful with my words isn't that I'm hiding something, it's just that I'm careful with my words." This backs up the explanation that maybe thats just how she is--maybe seeming shady is just part of who she is or it could be attributed to her long history working in politics and constantly being in the public eye. This theory could very well be true; however, in combination with the questionable situations she's been in, it would be almost naive (in my opinion) to accept this explanation.

The situations I keep alluding to are the classic ones that everyone calls out: the email scandal and terrorist attacks on American's in Benghazi. I kept hearing about these situations but I didn't really know much about them until a couple weeks ago when I decided to do some research for myself on the topics. I read the information released by the FBI on the email investigation. It seemed clear to me that Hillary was being very reckless with such classified information. She blamed a lot of her questionable actions on her lack of proper training when she took the position of Secretary of State. When dealing with classified information, she never thought to ask anyone or research to make sure she was following proper protocol? If she is president and does something wrong, who is she going to blame? President Obama? Hillary has discussed in interviews why she believes people do not trust her, "you know you hear 25 years worth of wild accusations, anyone could start to wonder," Clinton said. "Political opponents and conspiracy theorists have accused me of every crime in the book," she said. "None of it's true, never has been," but it also never goes away, Clinton said.  Yes, she has had some 'wild accusations' against her, but being investigated twice by the FBI in the past 5 years is more than enough to make someone 'start to wonder.'

Regardless of if Hillary is innocent or crooked, her behavior and reaction to accusations is enough for people to question her trustworthiness and ability to run the country. I do not think it is possible for her to ever change that perception of her in the eyes of many people. The media, particularly social media, is very powerful and will fuel the vicious cycle of hate towards Hillary Clinton. There will always be people who feel angst towards her and those people often use media in the form of articles, Facebook posts, memes, etc. to voice their opinions. Then, people who feel similarly will share it and anyone who sees it will be influenced and affected by it in one way or another.

Here are some examples of the ridiculous Hillary memes being shared on the internet. Enjoy.